Innovative app for cultural inheritance-Tencent
CeraHome
METHODS
Introduction
This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.
Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.
Timeline
Role
Teams
May-Oct,2021 | 25 weeks
UI Design Lead | UX Designer
Mengting Li | Haifeng Li | Jing Wang
mentors
Rui | Zhen Tang
Innovative app for cultural inheritance_Tencent
CeraHome
Timeline
Role
Teams
May-Oct,2021 | 25 weeks
UI Design Lead| UX Designer
Mengting Li | Haifeng Li | Jing Wang
mentors
Rui | Zhen Tang
METHODS
Introduction
This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.
Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.
Innovative app for cultural inheritance-Tencent
CeraHome
METHODS
Introduction
This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.
Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.
Timeline
Role
Teams
May-Oct,2021 | 25 weeks
UI Design Lead | Collaborate with UX Designer
Mengting Li | Haifeng Li | Jing Wang
Mentors
Rui | Zhen Tang
UX design process
UI Design Process
Please check the complete UX design process on the PC device
UI Design Process
Brainstorming
Brainstorming
Keywords from our interviewers
Keywords from our interviewers
Ceramics should not just lay in the museums, they should be back into people's life.
The best way to bring the old traditional culture back to the public is to let young people accept them and pass it on.
Ceramics should not just lay in the museums, they should be back into people's life. The best way to bring the old traditional culture back to the public is to let young people accept them and pass it on.
Name
Name
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
Quote from the interviewer
Quote from the interviewer
CeraHome
CeraHome
Logo Design
Logo Design
”家“ is the Chinese character of "Home". We combined the shape of the ceramic and the strokes of the letter "家" into a new form. Also in the process of reviving the culture, people play an essential role. Therefore, we included people as well in the logo.
”家“ is the Chinese character of "Home". We combined the shape of the ceramic and the strokes of the letter "家" into a new form. Also in the process of reviving the culture, people play an essential role. Therefore, we included people as well in the logo.
Color Pallete
Color Pallete
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
What are their similarities?
What are their similarities?
The clay
The clay
Mood Board
Mood Board
#D88728
#D88728
primary colors
primary colors
#E9AC66
#E9AC66
secondary colors
secondary colors
#704716
#704716
secondary colors
secondary colors
Logo & icon
Logo & icon
Design Solution
Design Solution
The Use of Circles.
The Use of Circles.
Radius: 16px & 12 px
Radius: 16px & 12 px
Ceramic e-commerce platform
A community based platform for Gen Z
Immersive shopping experience
Users can see what the products are like when placed in the environment.
AR shopping experience
Users can overlay products anywhere in their home, play around with the space!
Community
A space for ceramic artists to promote their work
Ceramic e-commerce platform
A community based platform for Gen Z
Immersive shopping experience
Users can see what the products are like when placed in the environment.
AR shopping experience
Users can overlay products anywhere in their home, play around with the space!
Community
A space for ceramic artists to promote their work
Ceramic e-commerce platform
A community based platform for Gen Z
Immersive shopping experience
Users can see what the products are like when placed in the environment.
Community
A space for ceramic artists to promote their work
AR shopping experience
Users can overlay products anywhere in their home, play around with the space!