Non-profit organization redesign

Dress for Sucess

METHODS

Introduction

This project is to redesign the worldwide nonprofit organization Dress for Success to allow the user to borrow and donate clothes easily through App, along with the re-organized resources to better help women seeking jobs.

Qualitative research, competitive analysis, site map, user flow, user persona, interview, survey, wire-frame, low-fidelity prototypes, high-fidelity prototypes, usability test.

Timeline

Role

Teams

Sep-Dec,2020 | 15 weeks

UX & UI Designer | User Researcher

Amy Wang | Erin Ferez | Micheal Kim

Adviors

Allan Yu | Lydia White

Background
What they do

Dress for Success is a global nonprofit organization that provides professional attire for low-income women, to help support their job search and interview process.

How they do it

Dress for Success collaborates with local affiliates to borrow and donate clothes, and support the organization financially. The organization also provides speech and training for women who needs help with their job search. Volunteers are available to assist with resume enhancement, interviewing refreshers, career advice, and building a professional online presence. Computers, internet, fax, printing, and resource materials are also available for use.

Target audience

Low-income women who are looking for the proper suit for the interview or need help with the job searching process.

Research Discover

Qualitative research Methods: Observation+Interviews+Foucus group+Surveys
90%
of the users find the borrowing process is inconvenient
50%
of the users feel confused about the activities timeline and booking process
77%
of the users would like to include the forum
25%
of the users prefer a mobile version
80%
of the users think the organization of information is unclear

From 30 effective feedback

Design Goals

Competitive Analysis

Adding the clothes borrowing and return system
Reorganize the Categories and structure
Adding the event booking and reservation system
Adding the forum to share information
Adding the searching bar

A survey to help differentiate different job types

Style recommendation and tips realted to job searching, live_streaming+post

Provide a set of clothes that the user can choose from

Community included posts and the forum(ask question, look for help)

Takeaway

Design Solution

a. to begin with, a quick survey showing helps to differentiate different job types and user preferences

e. a complete event reservation system

f. a forum for users to share information and interact with

Home Page

Always have the search bar at the top of the page, easy for the user to navigate.

b. searching bar on the top

Based on the user preferences, listed out the suit that the user might like.


Moving the newest lecture video and upcoming events to the home page.

c. reorganize the categories

d. a complete clothes borrowing and returning system

Live streaming and videos for the style guide.

A set of clothes that allow users to choose from.

Clear guidelines for borrowing and returning.